E’S Mission statement



The E’s FITNESS’ crest is an emblem of strength. The anonymous figure symbolises that it could be anyone who envisions being the best. The flexing of the bicep and the waving of the cape signifies the empowering of any particular person to go beyond what they believed difficult or impossible, no matter their condition, to show their mettle, and overcome those barriers. Encompassing this anonymous figure, is an emblem of a shield, manifesting one’s resilience in the immense effort put in. Lining this shield with the colour red, represents energy, desire and determination. Within the confines of this bridled passion is the colour gold, personifying compassion, love, and an innate desire to share wisdom and knowledge with others.


Envision For A Lifetime, Not Momentarily

E’s FITNESS foresees leading the reinvention of quality health for a lifetime.  We aim to provide the convenience of simplifying health to 3 stages in personal training while providing a personal touch in small group classes towards building a community that helps create lifelong relationships. Envision not just a body focused on aesthetics, but a healthier state of mind – leading to increased fitness, improved sleep patterns, proven changed levels of chemicals in your brain, such as serotonin, endorphins and stress hormones. At E’s, we want you to envision a transformed lifetime of health.

Background Study: One study found that the average 65-year-old can expect an additional 12.7 years of healthy life —meaning he will live disability-free until age 77.7. Highly active 65-years-olds, however, have an additional 5.7 years of healthy life expectancy — they will remain disability-free until age 83.4. Another study found that increasing physical activity after age 50 can add years to one’s life. While moderate exercise increases life expectancy, highly active people more than doubled the benefits.


Empowering A Habitual State Of Mind

At E’s FITNESS, we abide by the fact that every body is different. Empowering everyone with different fitness options no matter the age or the state of body is a mission we work towards. Every body is meant to move, but many of us find ourselves with joint issues that don’t allow high-impact exercise without the risk of serious injury. Therefore, our personal training, niche group classes and nutritional advice serves active adults who would like a low-impact option for their fitness. We focus on building functional movement, strength, balance, and flexibility. We provide the support and accountability to keep you active and moving at any age.

Background Study: Among the many convincing studies showing the effects of exercise in preventing or slowing cognitive decline is research by Deborah Barnes of the San Francisco Veterans Administration Medical Center and UCSF. Barnes and colleagues followed a group of people ages 70 to 79 over a seven-year period and showed that those who were consistently active had significantly less memory loss than those who were sedentary.


Energise For Longevity and Life Expectancy

E’s FITNESS advocates that exercise will do a world of good to boosting your energy on a whole. Contrary to popular belief, working out boosts energy when done properly. It enhances cardiovascular efficiency and increases neurotransmitter levels, both of which have been shown to improve energy. Thus, the body rises to the challenge by generating more mitochondria. We aim to energise you for longevity and extended life expectancy.

Background Study: Scientists have concluded that one of the best ways to beat fatigue and boost energy is to exercise more, not less. Studies have shown that the more you move — and it doesn’t have to be major movement, just getting up and walking around the room will help — the more energy you will feel. In fact, a study published in the journal Psychotherapy and Psychosomatics reported that inactive people who normally complained of fatigue could increase energy by 20% and decrease fatigue by as much as 65% by simply participating in regular, low-intensity exercise.